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Monday, 19 July 2021 22:50

Lufthansa Will Greet Fliers With Gender-Neutral Language Going Forward

Lufthansa is now using gender-neutral greetings.

German airline group Lufthansa has announced that it will greet passengers with gender-neutral language from now on.

Lufthansa cabin crews, which includes three airlines, namely Lufthansa, Eurowings, and Brussels Airlines, will no longer use "Ladies and gentlemen" but now have the option to choose from various options “depending on the context and situation”, such as using “guests” or simply addressing them with a cheerful “Good morning here on board!”

“We have not banned addressing our guests as ‘Dear Sir or Madam’ — our aim is to welcome everyone on board on an equal basis,” said Lufthansa in a statement.

Lufthansa airlines now use gender neutral language varies to account for diverse gender identities.

Photo by Alan Angelats on Unsplash

Since June of this year, communication within the company has been using gender-neutral language.

Lufthansa group also uses more inclusive language within its company.

Photo by Gabrielle Henderson on Unsplash

Also, Lufthansa will be producing gender-neutral contracts and documents in the future, as well.

“Diversity and equality are core values for our company and our corporate culture. From now on, we want to express this attitude in our language as well — and show that diversity is not just a phrase, but a lived reality,” reads the statement.

Japan Airlines is using gender neutral alternatives like dear guests to the ladies and gentlemen on board greeting.

Photo by Tango Tsuttie on Unsplash

Lufthansa’s move to use more gender-neutral language follows in the footsteps of Japan airlines JAL, UK carrier EasyJet, and Canadian airlines Air Canada who have made similar changes recently.

Conclusion

Air travel has long been an industry with a gender imbalance. But while progress is slow on getting more women into these traditionally male-dominated fields, there is at least one area where it seems like things are changing for the better: language used by airlines.

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